Map your supporter journeys – 21 June in Manchester

5If you want to improve your fundraising skills and find out how the commercial sector is designing superlative customer journeys, then this is the session for you.

Date: Wed 21 June, 2017
Venue: Lesbian & Gay Foundation, 5 Richmond Street, Manchester M1 3HF
Time: 9.30am – 12.30pm
Cost: £40 – IOF Members, £60 – IOF Non-members

Eventbrite - Map your supporter journeys – Create outstanding experiences
You will learn the basis of the mapping which was developed by Oracle and shared with Petra Digital to impart to the charity sector. You can take the lessons learned here and apply them to any journey.

  • Learn how to map any donor journey to fix broken relationships, improve retention and smash internal silos.
  • Find out how journey mapping has been used in the commercial sector to create outstanding customer experience.
  • Theory and Practical in one session – roll-up your sleeves after listening!

This session will be presented in 2 halves.

  • First, an overview of how Journey Mapping works – a case study and how Oracle found a solution for their customers by developing a unique approach to mapping. We will show you how you can apply this learning in almost any situation.
  • Second, a practical session in which you will get the chance to apply what you have learned from the first session in a break-out group of 4 or 5 other fundraisers. You will be given a task which we will try and match to a situation which is as close to a real-life situation that you might encounter.

Due to the practical nature of this workshop it is limited to 36 people. Therefore, we have made the decision to limit places to one per charity to ensure as many organisations as possible can benefit from this experience. We are likely to have a waitlist so please only apply for a ticket if you know you can attend.

Eventbrite - Map your supporter journeys – Create outstanding experiences


Stephen Butler started as a fundraiser in 1995 as UK Partner with Domain, an international direct response fundraising agency.

During this time, he worked with many of the UK’s leading charities including National Trust, Marie Curie, YMCA, WaterAid, Oxfam, Stroke Association and many others.

Lindsay Sievewright is a Director of Petra Digital and specialises in Legacy Marketing as well as being a Blackbaud certified implementer on their digital products. She runs the Legacy scored self-select programme and the digital audit which benchmarks charity best practice in online fund