Pre-course work is required to help us ensure students are fully prepared for the first teaching session.
When: The course is taught over 4 full days: 20-21 Mar and 11-12 July 2019
Where: Royal Northern College of Music (RNCM), Manchester
Cost: £1,925 for IoF Individual members, £2,075* for non-individual members*
The booking deadline for this qualification is 21 February 2019
The Certificate in Fundraising provides students foundation theoretical concepts and principles behind successful fundraising. It examines the role of fundraising within the sector and the role it plays in society. Pre-course work is required to help us ensure students are fully prepared for the first teaching session. Alongside the teaching element, there are approximately 400 hours of self-study required to complete this qualification.
Who is this qualification for?
This qualification is designed for practitioners responsible for the frontline implementation of fundraising activities. As a guide you should have a minimum of six months to three years fundraising experience either in a paid or voluntary capacity.
What are the benefits to you and your organisation?
You will become a more confident fundraiser and understand how to improve your results. You will learn practical, effective fundraising skills to apply in your current role. These skills will enable you to make a positive immediate impact on your own, and your organisation’s fundraising results.
What will you learn?
A newly revised syllabus will be available for this course. The new syllabus blends the very latest ideas from professional practice with the emerging science that will be shaping our future. You’ll gain knowledge and skills at the very cutting edge of the profession that you can take to any employer and make a genuine difference to their fundraising programme.
You will work your way through four Units on this course. These are:
The Fundraising Environment: This unit will provide you with an understanding of the wider environment in which charities and other nonprofits operate. It has been newly updated to reflect recent changes in regulation, self-regulation and in particular the implications of GDPR. The module also includes a strong emphasis on fundraising ethics, introducing multiple perspectives for ethical decision making, together with a detailed consideration of the role and implementation of the Code of Fundraising Practice.
Understanding Donor Behaviour: This unit reveals the emerging science of donor behaviour. You’ll learn who gives, why they give and in some cases why individuals elect not to give or decide to stop giving. We will also draw on the latest research findings from the fields of economics, sociology, marketing and the new field of philanthropic psychology. You will learn how to discern the genuine needs of donors and how to add real value in the experience of their philanthropy.
Designing Donor Communication: This is a completely new unit. Here you will learn how to design compelling donor-centric communication that will inspire and excite your donors. We’ll look at the science that underpins great fundraising copy and also the design of both print and digital communications. You’ll learn how to audit communications to enhance their effectiveness in both monetary terms AND how good they make supporters feel. At the core of this is the design of a truly compelling case for support
Fundamentals of Fundraising Planning: This unit provides a framework for the planning of fundraising activities. You’ll learn how to design a plan for your own fundraising activity, conducting a fundraising audit, writing objectives that are an appropriate response to that environment and proposing a fundraising mix to achieve them. The course will give you a firm grasp of how each key form of fundraising operates. The class will also cover key concepts such as segmentation, positioning, branding and the case for support. It will also teach you how to build a fundraising budget, schedule of activities and appropriate forms of monitoring and control.
We believe that the new course will offer candidates a truly exceptional grounding in the principles of fundraising and provide the knowledge and skills essential for a modern career in the profession.
How will I be assessed?
You need to complete a series of four work based and case study assignments. To help you plan your studies the assignment deadlines for this course are:
Certificate in Fundraising Manchester March 2019 deadlines:
- Assignment 1: 01/05/2019
- Assignment 2: 19/06/2019
- Assignment 3: 22/08/2019
- Assignment 4: 10/10/2019
Graduation ceremony in London (optional): November 2020 (date and Central London venue to be confirmed)
What level of commitment is needed?
You are expected to complete the pre-course work to ensure you are prepared for your intensive training days.
If you fail to prepare fully or to attend you will disrupt your own learning experience and the shared learning experience of your group.
You may also be expected to complete a limited amount of homework during the intensive training.
You are also expected to study in your own time and complete four written assignments.
To ensure you are not placed at a disadvantage when studying for an IoF qualification you should have a good command of written and spoken English to complete assignments to the required standard.
You will need Internet access to enable you to access our online learning platform which provides essential online course materials.
£1,925 for IoF Individual members, £2075* for Non- individual members.
Course fees include: Tutor costs, access to online course resources via our online learning platform (all students need Internet access throughout their studies) and an A4 hard copy folder with printed course materials. You will need to purchase the course textbook Sargeant, A. and Jay, E. (2014) Fundraising Management: Analysis Planning and Practice (third edition),Routledge, London – it is not included within the course fee.
The fee does NOT include accommodation if you need to travel for the teaching blocks.
* If you are not yet an individual IoF member your first year’s membership is included with the non-member rate. You must hold a valid IoF individual membership while studying for a qualification. This gives access to range of benefits which should assist your studies and wider professional development.
IoF Academy Qualification Course Booking Terms and Conditions.
Please note if you are a new member you will need to provide a reference to complete your membership application and our Membership team will get in touch with you to arrange this on receipt of your booking. You can visit our membership pages for more information.
IoF Student benefit – NUS Extra Card
Please consider the following questions before booking:
- Will you benefit from gaining a recognised professional qualification?
- Do you meet the suggested level of experience for this course?
- Can you commit to the self-study elements of the course for at least 6-8 hours a week over a period of approximately 9 months from the start date?
- Are you currently acting in a fundraising capacity as a practitioner for a non-profit organisation and do you have access to that organisation’s current materials (such as strategic plan, business plan, marketing materials and fundraising collateral)?
Assuming you can answer ‘yes’ to all of the above, we look forward to welcoming you to the course!
Bookings close 21 February 2019.