IOFNW Conference Programme – Day Two

BOOKINGS please follow this LINK for further information

Please note this is a provisional programme and may be subject to change.

MAIN SPONSOR: Harlequin Software

DAY TWO – Thursday 28th September 2017

09:00 – Registration and Coffee 

09:30 – Workshops 10 to 12

10. ‘Major Donor fundraising for Small Charities’  Sarah Naismith, Royal Manchester Children’s Hospital Charity
During this session will share her experiences of developing a Major Gifts programme for a small, regional charity which had no previous Major Giving experience. This session will offer advice to smaller charities on how to establish Major Giving, and provide some helpful tips on how to identify and cultivate major donors.

11. ‘Recruiting & Retaining Volunteers Jarina Choudhury, NCVO – Volunteering
What are your issues around volunteer recruitment and retention?  IoF NW members are invited to discuss and share concerns and challenges you face in recruiting and retaining volunteers. We will draw on successful approaches and share good practice with the aim of identifying how you can improve your own volunteer recruitment and retention.

12. ‘Talking about your Generations’ – Will Shepherd, Black Sheep Biz
An interactive romp through some of the key differences in the generations that may make up your donors. The workshop will look at Baby boomers, Generation X, Y & Z highlighting the key differences between them all. These factors will help you to talk to your generations more effectively and efficiently.

Specialist Workshop: ‘Fundraising within the Islamic Community’ – Ann Hedley, Get a Hed Fundraising
This session is based on primary research conducted within the communities of Blackburn with Darwen and Burnley. Ann will share the outcomes of that research and how, why and where the communities make charitable donations. We will look at 5 types of donation and their significance but will concentrate chiefly on Zakaat and Sadaqah and will look at some examples of successful campaigns.

10:30 – Coffee

11:00 – Workshops 13 to 15

13. Prospect Research – Seek and Ye Shall Find! Oliver Taylor, University of Manchester
What makes a major gift prospect? How can you tell whether someone has the capacity to make a significant donation to your cause? How can you work out how many you need for your appeal or campaign? And (with an eye on data protection) what information about them are you allowed to store on your database? In this session Oliver will show you how to scour your database for hidden gems and build a prospect pipeline to be excited about – without the need for huge amounts of time, costly wealth screening and expensive resources. The rewards will be there – it’s just knowing where to look!

14. ‘Purposology – The Secret of Engagement’  Jean Atkinson, Eden Marketing
Purpose is increasingly being used by companies to turn customers into engaged advocates for the brand. Charities should be at the forefront of the purpose narrative but companies are beating us to it.   This session uses case studies from the corporate world combined with insight and analysis on marketing and engagement to demonstrate how we can better demonstrate our purpose and engage our supporters.

15. ‘Donor Love – What Are Your Donors Going Through?‘ – Simon Scriver, Change Fundraising
As a fundraiser, you’re the bridge between your donors, beneficiaries, co-workers, volunteers and the Board. Every interaction and every conversation is an opportunity to strengthen your relationship and grow your fundraising. But with no time and no money how do you give supporters the experience they deserve?  In this session you’ll learn how to connect with values and emotions, creatively use voices from around your organisation and make your donor the hero of every story you tell. With real examples (including a live call!), we’ll explore how to build amazing relationships and keep your supporters giving. You’ll leave with cheeky tips, tested tricks and what you need to share the #donorlove!

Specialist Workshop: ‘Career workshop’ – Matt Adams & Ellisa Thompson of TPP
Need help with job applications? Feel your CV needs a refresh? Unsure on what your options are for your next career move? Our expert Consultants, Ellisa and Matt, will be on hand for confidential, one to one discussions to discuss any element of your job search. We are holding a drop in session, but pre-booking is possible – speak with one of the team at the TPP Recruitment stand in the exhibition area to arrange a specific time that works for you.  Not available to meet? Call us on 0191 249 5200 to arrange a suitable time to discuss your career move.

12:00 – Lunch and Coffee

13:00 – Plenary
Speaker: Laura Taylor, Taylor Business Training
Subject: The Body Language of Influencers
In this presentation, I will review the entertaining and informative facts about how to be more persuasive non-verbally. You will learn how to take positive control over the message your body is sending and build stronger connections.

13:55 – Transition time to workshops

14:00 – Workshops 16 to 18

16. ‘What do mid-value donors really need from us? A deep dive into mid-level donors and how they are directly linked to legacies Mark Philips, Bluefrog Fundraising
This session will help you; identify and recruit donors with a connection, understand their needs and by developing a suitable communications programme how you can move supporters up the donor pyramid to be mid-value donors and ultimately legators.

17. ‘Launching a Payroll Giving Scheme’ – Euan Imrie, Charities Trust & Clare Beavan, DWF Law Charitable Foundation
In this session we will take a look at the basics of payroll Giving and how charities can get a scheme up and running to access much sought after  regular income

18. ‘Transform your Community Fundraising Program to a Mass-market Online Digital Tribe’  Julie Roberts, More UK
Insights from Cancer Council NSW (Australia) will provide international context on how we used extensive research to digitized the Community Fundraising portfolio and create a new acquisition stream of supporters. We will share how we changed the online brand identity, created new product offerings and developed a multitude of online assets that underpinned the creation of Do It For Cancer.  This session will demonstrate the practical three-phased approach that Cancer Council NSW took to enable the roll out of this new and improved Community program from their original concept to development of an acquisition funnel & retention of supporters and a change in their campaign branding.
You will walk away from this workshop with a clear strategy on how to invigorate your traditional Community Fundraising program. By adopting key practices and merging Community and Digital Fundraising, you can acquire new supporters and increase income.

Specialist Workshop: ‘Digital Fundraising Drop-in’ – Matt Haworth, Reason Digital
Bring your digital marketing problems

15:00 – Conference Close


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