BOOKINGS please follow this LINK for further information
Please note this is a provisional programme and may be subject to change.
DAY ONE – Wednesday 27th September 2017
10:10 – Opening Plenary
Speaker: Richard Turner (formerly Solaraid)
Subject: ‘How one person can make a change’
11:00 – Coffee
11:30 – Workshops 1 to 3
1. ‘Developing Resilience, Persuasion and Influence the Emotionally Intelligent Way’ – Mark Hughes, MCH Consulting
Being persuasive and influential required resilience, and all three require emotional intelligence. But what is emotional intelligence? What is resilience and how can you develop it? And what is the difference between persuasion and influence and how can you develop both? This session will answer all these questions and give you practical tools to develop in all these areas.
2. ‘Trustees and Fundraising-Securing Board Buy-in’ – Liz Tait, Battersea Dogs Home
For any fundraising function to achieve its full potential, fundraising must become part of the DNA of the entire organisation. In the wake of increased scrutiny and regulation, the trustees’ responsibility for fundraising has come into the media spotlight. Drawing on her extensive personal experience as both a fundraising director and a trustee, Tait will explore the relationship between the two, and how they can best work together not only to ensure best practice, but to generate meaningful supporter relationships and maximise revenue opportunities.
3. ‘Optimising your Landing Page’ – Matt Haworth, Reason Digital
What happens when a social media campaign send supporters to your website in their thousands? Would you be ready to capitalise on that attention? The most valuable online actions take place on your website, and your landing pages are critical to your online success. This session will draw on the success of many campaigns. You will learn what copy, images, forms and calls to action make the difference.
You’ll also learn the building blocks of successful approaches and realise why knowing them is vital to your digital fundraising success.
Specialist Workshop: ‘Managing Millennials’ – Bruce Tait & Victoria Symes, Charity Careers North West
This is a “must go to” session for anyone responsible for managing fundraisers. By the year 2025, at least 1/3rd of the fundraising profession will be “Millennials” i.e. people who entered the workplace after the year 2000. These 17 to 34 years old will be more different to the people managing them than any other two generations in history. Join Bruce and Victoria in a lively discussion about how you may have to unlearn everything you know about managing people.
12:30 – Lunch
13:25 – Workshops 4 to 6
4. ‘Maximising your Personal Impact’ – Caryn Skinner, Sharpestone Skinner
From first impressions to lasting impressions, how you deliver your message can be the difference between someone donating, volunteering, or doing nothing. Through practical examples and audience interaction, we’ll discuss maximising your personal impact. We’ll look at ways to prepare to walking into the room and how to ensure the right personal impact in the moment; and what happens after you leave the room; what you will leave behind and what people will remember. You’ll come away from this session with tips and tools to increase your own personal and organisational brand, whether talking to colleagues, corporate partners, donors or volunteers.
5. ‘GDPR and what it means for your charity’ – Daniel Fluskey, Institute of Fundraising
Update on GDPR and what it means for your charity.
6. ‘Legacies: fulfilling final wishes – ten things you need to know about legacy fundraising‘ – Chris Millward, Institute of Legacy Management
Whether just starting out or reviewing your existing strategy, this session will explore ten things you need to know about legacy giving, to ensure your donors’ final wishes are honoured and that the legacy gifts they leave achieve their greatest potential.
Specialist Workshop: ‘Social Enterprise’ – Ann Hedley, Get a Hed Fundraising
This session will look at two entrepreneurial projects together with their successes and failures and how you can use this learning to move forward with unusual and creative ideas. Presented in layman’s this session will also address any specific ideas and problems brought by attendees. It is being promoted as a session where you may contribute as well as listen and it can be as interactive as attendees wish.
14:30 – Workshops 7 to 9
7. ‘Making a noise: Giving a small charity a bigger voice’ – Jon Arnold, Tiny Tickers
Tiny Tickers is a small national charity helping to improve the detection and treatment of babies with life-threatening heart disease. Jon joined as Chief Executive – and at the time the sole employee – in late 2013 and set about raising the charity’s profile and fundraising activities. He tells us how his previous experience as a media executive has helped – and hindered – the charity’s journey over the three years he has been at the helm.
8. ‘Building an Individual Giving Programme‘ – Ash Gilbert, Pebblebeach and Linzi Young, Trinity Hospice/Brian House Hospice
Trinity Hospice had been caring for local people – and fundraising – for 30 years before the charity developed its first dedicated Individual Giving programme. In this session Linzi Young from Trinity and Ash Gilbert from fundraising agency Pebblebeach will take you through this charity’s journey; and share the highs, the lows and the lessons learned along the way.
9. ‘Writing to executors – the tricky balance between warmth and efficiency’ – Stephen Pidgeon, Consultant
Stephen tackles the challenging task of writing to executors, both professional and personal ones. Showing interesting research from lawyers and, in his inimitable style, raising issues that most fundraisers struggle with, he will provide a clear view on practices to adopt and problems to be avoided. This session will involve a series of discussions where participants can exchange experiences. In this sensitive area, there is no right or wrong, just good or super effective.
Specialist Workshop: ‘Full Cost Recovery’ – Helen Middleton
Many funders will cover the direct and indirect costs associated with the delivery of a project. Therefore, charities must prepare and submit full cost recovery budgets, apportioning general overheads to these calculations. Broad templates exist for this exercise but perhaps don’t support those unfamiliar with full cost recovery with the detail required. Crucially, in the current and future climate where charities may need to diversify their income and local authorities increasingly contract out services rather than provide funding, it’s essential to apply full cost recovery budgeting to your services too. This can prevent charities from `subsidising’ the delivery of public services with trust and foundation funding. This session will go through the actual mechanics of working out your full costs. By using a real life case study as the focus, a potentially dry and intimidating subject will be informative, practical and build the confidence of non-financial managers.
15:30 – Coffee
16:00 – Plenary
Speaker: Peter Lewis – CEO of the Institute of Fundraising
Subject: Update on Fundraising
17:00 – AGM – Institute of Fundraising North West
17:15 – Close
18:15 – Bursary Presentations
19:00 – Drinks Reception – Sponsored by Angal
20:00 – Annual Dinner – Sponsored by Charity Careers North West